THE DEAD CAMPAIGN DISPATCH

Asheville, NC 10:04 AM

The misconception that email marketing ever dying is repugnant.

Here’s why. Most “email marketers” won’t acknowledge that the campaign failed because the offer was weak or the copy was garbage. When really it died way before a single human being ever laid eyes on a single word you wrote.

This is how it normally goes. You write or have AI write an email, …