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How to Avoid Gmail's Spam Folder (Without Giving Your Sob-Story)

I used to think email marketing was just about having something to say.

Ric Forbes's avatar
Ric Forbes
Mar 08, 2026
∙ Paid

Turns out... I was half right.

The other half? Well, Gmail’s deciding whether anyone gets to hear it.

See, I learned this the hard way when my “brilliant“ launch email landed in more spam folders than a Nigerian prince’s retirement fund.

About twenty thousand subscribers, twelve opens. Even my mom didn’t get it...

(and she’s on my personal list).

Here’s the …

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